Cate Blachett is the star of Armani’s new holiday 2017 campaign. Against a red backdrop, the Australian actress poses with the signature Armani Sì perfume, wearing a red strapless dress, statement earrings and timeless, elegant makeup. In another shot, she leans on a large “A”, which stands for Armani, and in another, she glances down, away from the camera, revealing her smoky eye.
The perfume, Sì, is described as a decadent scent with hints of black currant, floral and blond wood. Blanchett was confirmed as the face of Giorgio Armani’s fragrance in 2013 and has starred in numerous campaigns since. The actress often chooses to wear Armani for her red carpet appearances, given its longstanding reputation as a timeless and sophisticated brand, much in line with her own brand.