FASHION

Bella Hadid for Dior Beauty.

In a release from Dior announcing the campaign, the brand refers to Hadid as “the queen of glow,” and notes that in the video, she and her “girl squad turn backstage into their playground, where they are all addicted to the new shades of Dior Lip Glow.” Apparently the phrase “girl squad” did not, in fact, get left behind in 2017.

bella Hadid Dior

The slogan for the campaign is — you guessed it! — “You glow, girls!” But we’ll let it slide, because that’s just how bubbly and fun this campaign is. Nothing wrong with a little unadulterated happiness to kick off the New Year.

bella Hadid Dior

bella Hadid Dior
bella Hadid Dior
Courtsey/ Dior
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